Digital Marketing Specialist
Digital Marketing Specialist based in the San Francisco Bay Area with hands-on experience in Meta Ads, email marketing, content strategy, e-commerce website management, paid ad creative, AI content creation, product photography, and visual content development. I create polished, conversion-focused assets for beauty, wellness, lifestyle, and e-commerce brands—including recent paid social work that scaled to 7–8x ROAS.
Contact MeSeparate campaigns for creative testing and proven-ad scaling keep spend focused on what's actually working. Each round tests multiple hooks from the same video alongside static and carousel formats, using Campaign Budget Optimization and Advantage+ catalog campaigns to find the winners — with competitor research shaping what gets tested next.
Promotional emails follow a simple rhythm: an early-access teaser to warm up the list, a launch email paired with paid social, and a final-hours send with a bit more urgency. Keeping that structure consistent makes each email feel like part of one campaign rather than a one-off blast.
AI-assisted visuals and copy for e-commerce brands — product and lifestyle imagery for social, web, and email, plus the body copy and brand voice that go with it. The goal is always consistency: everything should look and sound like it came from the same brand, whether it's an image or a line of ad copy.
I write video briefs for creators built around Meta Ads campaigns — planning content that blends into the feed organically instead of feeling like a traditional ad. The direction stays conversational and human rather than overly promotional, so people keep watching through the whole video, with a few different hook options requested each time for testing once the campaign is live.
Organic pins and paid Pinterest campaigns share the same eye for imagery, copy, and keywords — chosen to fit how people actually browse the platform rather than how a typical ad looks. The goal is content that reads as native to the feed while still pulling people through to the product page.
Each product launch gets a press release distributed through EIN Presswire, built around a clear announcement angle and the right keywords and categories for visibility. Timing matters too — publishing on the right day and hour makes a real difference in how far it travels.
Hero banners, product shots, and lifestyle imagery are built to show exactly what a product does and why it's worth buying — including hundreds of AI-assisted images made to stay true to each product's real color, shape, and packaging. Older, lower-resolution assets across the site have been steadily replaced with a more cohesive, higher-quality library.
A new WordPress storefront is in progress to replace the current OpenCart setup, with a cleaner interface, simpler navigation, and far more flexibility for marketing updates. Coming soon, it's designed to make the path to purchase more obvious and cut down on the phone orders a confusing checkout tends to create.
File names, alt text, captions, product descriptions, and meta tags are all written with discoverability in mind — not just for traditional search, but for the AI-powered search and recommendation tools more shoppers are turning to instead. Small details like these add up to real, compounding visibility over time.
Interested in learning more about my work or discussing a project?
I'd love to hear from you.